Enhancing Hotel Management Through Predictive AI Models for Customer Lifetime Value (CLV). Balkans Journal of Emerging Trends in Social Sciences, Belgrade, Serbia, v. 8, n. 2, p. 123–137, 2025. DOI: 10.31410/Balkans.JETSS.2025.8.2.123-137. Disponível em: https://www.balkans-jetss.org/index.php/index_bjetss/article/view/157. Acesso em: 18 apr. 2026.