Saghezchi, F., Amorim, M. and João Rosa, M. 2024. Exploring Customer Participation and Customer-to-Customer Interactions in Service Experiences. Balkans Journal of Emerging Trends in Social Sciences. 7, 1 (Jun. 2024), 39–48. DOI:https://doi.org/10.31410/Balkans.JETSS.2024.7.1.39-48.